THE CHALLENGE
Aytu Bioscience required three distinct trade show booths to highlight their products, MiOXSYS and Natesto, along with a combined booth that showcased their overall company. Cost-efficiency was crucial, necessitating a solution that allowed for flexible messaging changes within a reusable structure.
THE SOLUTION
Trade Show Booth Design
- Collaborated with a trade show booth company to select a suitable solution within the specified budget.
- Opted for a 10’ x 10’ pop-up booth design, facilitating easy setup and customization.
- Designed four graphic panels per booth, featuring compelling photographs to attract and engage attendees.
- Ensured each booth effectively highlighted either MiOXSYS, Natesto, or the company’s comprehensive offerings.
- Implemented a modular approach that enabled Aytu Bioscience to interchange panels based on event-specific messaging needs.
THE OUTCOME
Cost-Effective Flexibility
- The selected pop-up booth design provided Aytu Bioscience with a cost-effective solution for multiple trade shows.
- Modular graphic panels allowed for dynamic content changes, enhancing booth relevance and attendee engagement.
- Increased booth traffic and visitor interaction due to eye-catching visuals and targeted messaging.
Efficiency and Impact
- Simplified setup and teardown processes contributed to efficient event management and resource utilization.
- Positive attendee feedback underscored the booths’ effectiveness in communicating product benefits and company strengths.
Future Readiness
- Positioned Aytu Bioscience for future trade show success with a scalable and adaptable booth design.
- Continued collaboration opportunities to refine and expand booth capabilities based on evolving marketing needs.
By designing dynamic pop-up booths that effectively showcase their products and company identity, we have enabled Aytu Bioscience to enhance visibility, engage attendees, and achieve measurable success at industry events.
Client Since:
- 2017
Our Services:
- Trade Show Graphics
- Print Design
About Aytu BioScience
- Aytu is committed to better health for men, women, and children here at home and worldwide. They are an emerging specialty pharmaceutical company focused on commercializing novel products that address significant patient needs. And they seek to expand and grow into other significant clinical conditions with novel treatments. Above all, Aytu is dedicated to better health and better living for the patients they serve.
- aytubio.com
VN Creative has an in-depth understanding of MarCom strategies within the Med Tech field. Both Vicki and Erick are bright graphic/web artists and excellent project directors. Their knowledge of technology has helped our group tremendously. They are team players. It has been an honor working with them these past few years.
Charles Dorsey, Director of Diagnostics, Aytu BioScience
