THE CHALLENGE
Web-Cote, a company specializing in private label mouse and rat glue traps, faced significant challenges in establishing a strong market presence. Despite their quality products, they had never developed a cohesive brand identity, nor had they invested in advertising or social media. The owner, Susan, aimed to elevate the now woman-owned business to the forefront of the industry, creating a recognizable and reputable brand. To achieve this, Web-Cote needed a comprehensive overhaul of their online presence, visual identity, and marketing strategies.
THE SOLUTION
WordPress Website Development
To address Web-Cote’s need for a robust online presence, we developed a new WordPress website. This involved designing a user-friendly interface, optimizing for SEO, and ensuring responsive design for all devices. The result was a professional and functional website that effectively showcases Web-Cote’s products and services.
Logo Refresh
We executed a minor logo refresh to maintain brand recognition while modernizing the look. Using Adobe Illustrator, we ensured the logo files were in the proper format for all media type. This subtle update brought a fresh yet familiar face to Web-Cote’s branding, aligning with their new visual identity.
Color Palette
We developed a cohesive color palette that reflects Web-Cote’s brand personality. This color palette is used consistently across the website and all promotional materials, enhancing brand recognition and visual appeal.
Publication Ads
For their print marketing needs, we designed publication ads that effectively communicate Web-Cote’s unique selling points. These ads are visually engaging and adhere to the refreshed brand identity, helping to attract new customers and retain existing ones.
Website Maintenance
Ongoing website maintenance ensures that Web-Cote’s online presence remains up-to-date and secure. Regular updates and optimizations keep the site running smoothly, providing users with a seamless browsing experience.
Social Media Management
We manage Web-Cote’s social media platforms, creating and scheduling posts that align with the brand’s voice and values. This ongoing effort helps to increase brand awareness, engage with the community, and drive traffic to the website.
THE OUTCOME
Our comprehensive approach to rebranding and digital marketing has significantly enhanced Web-Cote’s market presence and brand reputation. The outcomes include:
- Increased Online Visibility: The new WordPress website and optimized SEO strategies have improved Web-Cote’s search engine rankings, driving more organic traffic.
- Enhanced Brand Recognition: The updated logo and cohesive color palette have strengthened brand identity, making Web-Cote more recognizable in the industry.
- Improved Customer Engagement: Publication ads and social media management efforts have attracted new customers and fostered stronger connections with existing ones.
- Efficient Operations: Ongoing website maintenance ensures that Web-Cote’s online platform operates smoothly, providing a seamless experience for users and customers alike.
Web-Cote is now positioned as a reputable leader in the private label mouse and rat glue trap industry, thanks to our strategic rebranding and digital marketing efforts.
Client Since:
- 2024
Our Services:
- Web Development
- Web Design
- UI/UX Design
- Brand Identity
- Logo Refresh
- Visual Identity
- Print Design
About Web-Cote Industries
- Web-Cote are well known in the professional pest control market for our industry leading trapping adhesives, innovative ideas, friendly service, 100% USA made products with US manufactured materials, and for being the only exclusively private label producer in the business. We take great pride in the fact that the products we produce are an integral part of preserving the health and safety of people worldwide. Our customer base includes companies of all sizes – from small PCO’s to Fortune 500 companies.
- web-cote.com
"I met Vicki last year at a Sussex County Chamber of Commerce event, and crossing paths with her was one of the best strokes of luck for me and my company. Initially I was looking for someone who could help us out once in a while with some small design work. But after some of our early conversations, I learned she was capable of providing us with so much more, and the timing could not have been better.One of the first things she did was make some tweaks to our logo to sharpen the look and bring it a little closer to what my original vision was for it, and then she worked up a color palette for us to help us create a cohesive look for our company. This led us to engage her for a complete website re-design! Not only did she graphically design a gorgeous website for us, but she was able to get deep into the technical issues with the site, of which she went absolutely above and beyond with.
Wanting to get the word out about our new website, she created some social media postings for us, which was uncharted territory for us. She now designs and posts all of our social media content, which has allowed us to continue to build our brand awareness with a consistent look and feel.
We have also recently started doing some print advertising, and Vicki has designed us two fantastic ads so far, with many more to come!
Vicki has become way more than a graphic designer to us – she took the time to learn about our company and develop a relationship with us, she keeps me on track with deadlines (and always meets hers), she has provided so much guidance and advice with regards to all of our marketing and branding efforts, she manages our website and social media accounts, she gives ideas on things that we can do to help our business in the future, and is now my go-to person for anything design related.
I consider VN Creative to be a full-service marketing company for smaller companies that don’t have inside people to handle this very important part of the business. Five stars! Would highly recommend! I promise if you work with Vicki, you won’t be disappointed! (Bonus: she’s a woman owned business!)"
