Web-Cote Industries

This case study showcases our ability to transform businesses through effective digital solutions tailored to the clients unique needs and objectives.


Web-Cote, a company specializing in private label mouse and rat glue traps, faced significant challenges in establishing a strong market presence. Despite their quality products, they had never developed a cohesive brand identity, nor had they invested in advertising or social media. The owner, Susan, aimed to elevate the now woman-owned business to the forefront of the industry, creating a recognizable and reputable brand. To achieve this, Web-Cote needed a comprehensive overhaul of their online presence, visual identity, and marketing strategies.


WordPress Website Development

To address Web-Cote’s need for a robust online presence, we developed a new WordPress website. This involved designing a user-friendly interface, optimizing for SEO, and ensuring responsive design for all devices. The result was a professional and functional website that effectively showcases Web-Cote’s products and services.

Logo Refresh

We executed a minor logo refresh to maintain brand recognition while modernizing the look. Using Adobe Illustrator, we ensured the logo files were in the proper format for all media type. This subtle update brought a fresh yet familiar face to Web-Cote’s branding, aligning with their new visual identity.

Color Palette

We developed a cohesive color palette that reflects Web-Cote’s brand personality. This color palette is used consistently across the website and all promotional materials, enhancing brand recognition and visual appeal.

Publication Ads

For their print marketing needs, we designed publication ads that effectively communicate Web-Cote’s unique selling points. These ads are visually engaging and adhere to the refreshed brand identity, helping to attract new customers and retain existing ones.

Website Maintenance

Ongoing website maintenance ensures that Web-Cote’s online presence remains up-to-date and secure. Regular updates and optimizations keep the site running smoothly, providing users with a seamless browsing experience.

Social Media Management

We manage Web-Cote’s social media platforms, creating and scheduling posts that align with the brand’s voice and values. This ongoing effort helps to increase brand awareness, engage with the community, and drive traffic to the website.


Our comprehensive approach to rebranding and digital marketing has significantly enhanced Web-Cote’s market presence and brand reputation. The outcomes include:

  • Increased Online Visibility: The new WordPress website and optimized SEO strategies have improved Web-Cote’s search engine rankings, driving more organic traffic.
  • Enhanced Brand Recognition: The updated logo and cohesive color palette have strengthened brand identity, making Web-Cote more recognizable in the industry.
  • Improved Customer Engagement: Publication ads and social media management efforts have attracted new customers and fostered stronger connections with existing ones.
  • Efficient Operations: Ongoing website maintenance ensures that Web-Cote’s online platform operates smoothly, providing a seamless experience for users and customers alike.

Web-Cote is now positioned as a reputable leader in the private label mouse and rat glue trap industry, thanks to our strategic rebranding and digital marketing efforts.

Client Since:
  • 2024
Our Services:
  • Web Development
  • Web Design
  • UI/UX Design
  • Brand Identity
  • Logo Refresh
  • Visual Identity
  • Print Design
About Web-Cote Industries
  • Web-Cote are well known in the professional pest control market for our industry leading trapping adhesives, innovative ideas, friendly service, 100% USA made products with US manufactured materials, and for being the only exclusively private label producer in the business. We take great pride in the fact that the products we produce are an integral part of preserving the health and safety of people worldwide. Our customer base includes companies of all sizes – from small PCO’s to Fortune 500 companies.

Our Mission.

Create powerful ideas that allow our clients’ brands to become unique and irreplaceable through visual brand identities and digital design.

Let's Connect.

181 N. Church Road
Sparta, NJ 07871
(203) 981-4484

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