THE CHALLENGE
In 2016, OHSAM approached us to create their first-ever website, aiming to establish an online presence and streamline information dissemination. By 2019, they recognized the need rebrand and OHSAM sought a modern, responsive website with robust event management capabilities for their annual meeting, emphasizing the importance of retaining visitors on-site.
THE SOLUTION
Website Development
- Created a responsive website using WordPress.
- Incorporated an event management system, making it easy for attendees to register and pay online via credit card or PayPal.
- Adapted to the COVID-19 pandemic by quickly setting up the site to accommodate virtual webinars and video education sessions, allowing attendees to earn certification credits.
- Developed a virtual exhibit area for companies to host their exhibits.
- Designed the user interface to keep visitors focused on the content, ensuring a seamless and engaging user experience.
In-Person Meeting Management
- Managed the registration process for OHSAM’s transition back to in-person meetings.
- Ensured a smooth registration and check-in experience for attendees.
- Provided ongoing support to optimize the event registration and attendee management processes.
THE OUTCOME
Enhanced User Experience
- The new website’s responsive design and user-friendly interface significantly improved user engagement and navigation.
- The integrated event management system streamlined the registration and payment process, enhancing the attendee experience.
Adaptability and Resilience
- Quickly adapted to the challenges posed by the COVID-19 pandemic, ensuring that OHSAM’s annual meeting could continue virtually.
- Successfully transitioned back to in-person meetings while maintaining efficient registration and attendee management.
Increased Engagement and Retention
- The virtual exhibit area provided companies with an effective platform to showcase their products and services, contributing to the success of the event.
- Continued focus on user engagement led to longer site visits and higher user retention rates.
Our work with OHSAM highlights our expertise in creating user-friendly websites, integrating event management systems, and adapting to changing circumstances, ensuring the organization can effectively serve its community and enhance attendee experiences at both virtual and in-person events.
Client Since:
- 2016
Our Services:
- Web Design
- Web Development
- UI/UX Design
About OHSAM
- Ohio Society of Addiction Medicine is a group of addiction specialists and other providers focused on caring for patients with substance use disorder. OHSAM is a chapter of ASAM, founded in 1954, which is a professional society representing over 4,300 physicians, clinicians and associated professionals in the field of addiction medicine. OHSAM is dedicated to increasing access and improving the quality of addiction treatment, educating physicians and the public, supporting research and prevention, and promoting the appropriate role of physicians in the care of patients with addiction.
- ohsam.org
I have been working with VN Creative for more than two years and have found Vicki and Erick to be the most professional, friendly and easiest graphic design consultants I could hope to work with. When we were redesigning our website and creating a new concept for housing a virtual annual meeting, they helped me organize and prioritize, provided suggestions of what would and wouldn’t work, and they were so careful and considerate of our budget. They listened carefully to ideas and wishes and designed a visually pleasing and user friendly product. It met every bit of our needs plus some. If you want personalized, professional, friendly, creative, affordable and results-driven graphic design and web services, I highly recommend VN Creative.
Mary Whitacre, Ohio Society of Addiction Medicine
