THE CHALLENGE
Company Naming and Brand Creation
Sunstone, a new recovery housing project, approached us with the challenge of establishing their brand identity from scratch. Our task was to develop a name that resonated with their mission of providing supportive and safe housing for individuals in recovery. Additionally, we needed to create a comprehensive brand identity that included designing a logo, developing a website, and defining a cohesive color scheme that reflected their values and appealed to their target audience.
THE SOLUTION
Naming and Brand Development
We conducted extensive research and brainstorming sessions to develop the name “Sunstone,” symbolizing strength, healing, and resilience—core values of the recovery community. This name resonated deeply with the client and aligned perfectly with their mission.
Logo Design
We crafted a logo for Sunstone that incorporated elements symbolizing growth, support, and community. The design was clean, modern, and easily recognizable, reflecting the warmth and hopefulness associated with recovery.
Website Development
To establish Sunstone’s online presence, we designed and developed a user-friendly website. The WordPress website features a donation portal to facilitate contributions and provides residents with a secure platform to pay their housing fees online. It was designed to be informative and welcoming, offering details about their housing services, testimonials, and resources for potential residents and their families. The site features intuitive navigation and responsive design to ensure accessibility across all devices.
Tagline Development
We crafted a tagline, “Direction, Support and Independence,” encapsulating Sunstone’s mission to empower individuals through supportive housing and facilitate their journey towards recovery.
Color Palette and Visual Identity
We created a color palette that included warm tones symbolizing hope, strength, and positivity. This palette was applied consistently across all branding materials, including the website, logo, and promotional materials, to maintain brand coherence and reinforce Sunstone’s values.
THE OUTCOME
Our collaborative efforts with Sunstone resulted in a compelling brand identity and effective digital presence that has positively impacted their operations and community engagement:
- Established Brand Recognition: The Sunstone name and logo have gained recognition within the recovery community, distinguishing them as a trusted provider of supportive housing.
- Increased Accessibility: The user-friendly website has facilitated easier access to information for potential residents and their families, enhancing the outreach and intake process.
- Community Engagement: Sunstone’s cohesive brand identity and engaging website have fostered stronger connections with stakeholders, including residents, families, and community partners.
- Operational Success: The well-defined brand identity and digital presence have contributed to Sunstone’s operational success, helping them attract residents and support their journey towards recovery.
The impact of our work is underscored by key findings from Sunstone’s operations:
- Residents: 93 residents arrived at Sunstone in the first year.
- Rental Assistance: 98% of residents required rental assistance for 30 days or more, with 90-day rental assistance directly correlating with individual success.
- Operational Challenges: Lack of operational funding is the primary reason for a shortage of recovery housing beds. Capital funding without a substantial increase in operational funding is deemed futile.
- Occupancy: The maximum occupancy rate reached 72%, with Sunstone never instituting a waitlist, highlighting their ability to meet community needs effectively.
These findings demonstrate the direct impact of our branding and digital solutions on Sunstone’s ability to serve the recovery community effectively and efficiently. The website’s functionalities, including the donation portal and online housing fee payment system, further enhance Sunstone’s accessibility and operational efficiency, supporting their mission of empowering individuals in their recovery journey.
Client Since:
- 2022
Our Services:
- Brand Identity
- Logo Design
- Visual Identity
- Web Design
- Web Development
- UI/UX Design
About Sunstone
- Sunstone provides safe, structured housing for people living with substance use disorder while working closely with them to rebuild their lives as stable, productive adults. Assisting residents in developing healthy routines is our top priority, with the ultimate goal of restoring enjoyment and happiness to their lives.
- sunstonelife.org
VN Creative has played a significant role in the development of Sunstone Life. As our partner, they helped establish our organization as a leader in the recovery housing space even before we housed our first resident. Their work ensured that our partners and the community as a whole perceived Sunstone as a professional, compassionate, high-quality housing provider dedicated to elevating the recovery housing experience. Their innovative approach and commitment to excellence has not only built our brand but also enhanced our reputation and impact within the community. Thanks to their efforts, Sunstone Life now stands as a beacon of hope and quality in the field of recovery housing and is adequately funded to continue helping individuals on their journey.
