CASE STUDY

New Foundations Recovery Housing

Client:
  • New Foundations Recovery Housing
Client Since:
  • 2021
Our Services:
  • Brand Identity
  • Web Design
  • Web Development
  • UI/UX Design
About New Foundations Recovery Housing
  • New Foundations is a 501(c)(3) nonprofit recovery housing provider that was established in 2009. They provide fully furnished move-in ready recovery housing options for those in recovery from alcohol or substance use disorder. Their stable living environment offers individuals a place with structure, accountability, and support as they navigate their new lives in recovery.
  • newfoundationsrecovery.org

THE CHALLENGE

New Foundations Recovery Housing needed a fresh, new brand identity that would allow the company to promote recovery housing for individuals suffering from alcohol or substance use disorder

Working directly with their executive director and outreach and marketing manager, we created a unified communication strategy that would empower the organization to get their message out to the communities they serve and provide quality recovery housing to those in need.

THE SOLUTION

Our goal was to brand a mission with a sense of hope. With that in mind, we developed a new logo and tagline, as well as a bright and dynamic color palette. The logo encompasses the mission of New Foundations Recovery Housing using imagery that ties directly to the tagline; “Heal. Grow. Live.” This tagline is now an integral part of the messaging throughout their marketing campaigns.

Once this strong brand identity was established; we developed a comprehensive and responsive website that showcased their cause. This included the various housing options available to those on their journey of recovery as well as an area of the website designed specifically to make it easier for those in the program to pay their fees, access resources, etc.

There is a section dedicated to ways people can help the cause. People can make monetary donations directly to New Foundations; or help the program participants directly by donating fees such as drug tests, intake fees or covering the cost of weekly or monthly rent.

Who New Foundations of Recovery are and how their program works is outlined in detail throughout the website. They can now use their website as an essential tool to bring on new partners, gain assistance from members of the community, and truly help those entering recovery.

A trusted colleague and former board member recommended VN Creative to us. They walked us through the process as we worked together to create an exciting new brand, tagline and develop a new website. Vicki and Erick provided us with a project plan ahead of time; utilizing to-do lists and deadlines for each milestone. This made each phase of the project easier for us to provide the needed content and feedback to their team. This was incredibly valuable and beneficial to New Foundations Recovery Housing and to my own experience and career. VN Creative are very easy to work with, very direct. I appreciate all of the knowledge and guidance that was given and the opportunity to learn. Vicki and Erick are wonderful people with great compassion and are a joy to work with.

Amy Parker, Community Outreach and Marketing Manager, New Foundations Recovery Housing

Our Mission.

Create powerful ideas that allow our clients’ brands to become unique and irreplaceable through visual brand identities and digital design.

Let's Connect.

62 Rea Avenue
Midland Park, NJ 07432
(203) 981-4484
hello@vncreative.com

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