- Brown County Humane Society (BCHS)
- Brand Identity
- Logo Design
- Visual Identity
- Web Design
- Web Development
- UI/UX Design
About Brown County Humane Society (BCHS)
- The Brown County Humane Society is a small county shelter with a big country heart. The organization was founded in 1976 and achieved no kill status in 2010. Because of these efforts and the ongoing hard work of the staff, volunteers, and community BCHS does not euthanize animals due to lack of space.
We were first asked to design a new logo for this rural county shelter – Brown County Humane Society. The new logo needed to incorporate images similar to their old logo – showing a dog, cat and horse.
Shortly after we completed that they asked us to develop a new website. They wanted to be able to have online forms, a donation portal and include information about Brown County Humane Society and how they work with and help the community they serve. The shelter has two separate locations, so the website needed to bring the two together to show all of the animals that were available for adoption in their two facilities (the dog shelter and the small animal adoption center).
As you can see below, the new BCHS logo used everything from their original logo in a charming and illustrative way. Using a bold typeface, we were able to show the animals interacting with the letters – making it fun and whimsical. The imperial blue, bright green and soft gray are clean and refreshing.
We also launched a fully responsive WordPress website that is full of information for the community. There is an easy way to donate directly to the shelter; as well as links for those that wish to donate supplies using BCHS’s Amazon Wish Lists.
All requested online forms were created making the processes easier for anyone wishing to adopt a new pet, volunteer their time or foster a dog or cat. An online form for Spay and Neuter services has been extremely successful.
BCHS will now be able to process more adoptions and get these deserving animals to their fur-ever homes. They are also seeing an increase in the number of fosters and volunteers; making life better for the animals in their care.