THE CHALLENGE
Logo Design
Brown County Humane Society, a rural county shelter, approached us to design a new logo that would resonate with their community. The new logo needed to incorporate elements from their old logo, featuring a dog, cat, and horse, to maintain familiarity while updating their image.
Website Development
Following the logo design, we were tasked with developing a new website for the shelter. Their requirements included the integration of online forms, a donation portal, and comprehensive information about the shelter’s operations and community involvement. With two separate locations, it was crucial to unify the presence of the dog shelter and the small animal adoption center, ensuring all available animals were showcased in one cohesive platform.
THE SOLUTION
Logo Design
The new logo for Brown County Humane Society retained the essence of their original imagery but presented it in a more charming and illustrative manner. We used a bold typeface to depict the animals interacting with the letters, creating a fun and whimsical look. The color palette of imperial blue, bright green, and soft gray was chosen for its clean and refreshing appearance.
Website Development
We launched a fully responsive WordPress website designed to serve as a comprehensive resource for the community. The site includes an easy-to-use donation portal, allowing direct contributions to the shelter, and links to their Amazon Wish Lists for supply donations.
All requested online forms were implemented to streamline the processes for adopting pets, volunteering, and fostering animals. An online form for Spay and Neuter services (SNAP voucher program) has been particularly successful.
Since the website’s launch, Brown County Humane Society has received:
- Over 1,250 adoption applications for dogs and cats per year
- Over 75 foster applications per year
- Over 80 volunteer applications per year
- Over 87 animal control/concern reports per year
- Over 425 SNAP voucher applications per year
- Over $12,000 in online donations per year
These online forms have significantly enhanced the shelter’s ability to process applications efficiently, leading to more adoptions, increased foster and volunteer participation, and better overall care for the animals.
Brown County Humane Society is now better equipped to fulfill its mission of finding fur-ever homes for their animals and improving the lives of those in their care.
THE OUTCOME
Our efforts have significantly enhanced Brown County Humane Society’s ability to serve the community and care for animals. The outcomes include:
- Increased Adoptions: With over 1,250 adoption applications for dogs and cats received annually, more animals are finding their fur-ever homes.
- Higher Volunteer and Foster Engagement: The shelter receives over 75 foster applications and 80 volunteer applications per year, increasing support and care for the animals.
- Efficient Operations: The online forms for animal control/concern reports and the SNAP voucher program streamline processes, allowing for more efficient operations and better resource allocation.
- Enhanced Fundraising: Over $12,000 in online donations per year helps support the shelter’s programs and services.
- Improved Community Interaction: The responsive website and comprehensive information encourage community involvement and support for the shelter’s mission.
Brown County Humane Society is now better equipped to fulfill its mission of finding fur-ever homes for their animals and improving the lives of those in their care. The updated logo and user-friendly website have strengthened their presence and engagement within the community, contributing to the overall success and growth of the shelter.
Client Since:
- 2020
Our Services:
- Brand Identity
- Logo Design
- Visual Identity
- Web Design
- Web Development
- UI/UX Design
About Brown County Humane Society (BCHS)
- The Brown County Humane Society is a small county shelter with a big country heart. The organization was founded in 1976 and achieved no kill status in 2010. Because of these efforts and the ongoing hard work of the staff, volunteers, and community BCHS does not euthanize animals due to lack of space.
- bchsohio.org