- Poplar Healthcare
- Brand Identity
- Print Design
- Trade Show Graphics
About Poplar Healthcare
- Poplar Healthcare is a leading laboratory services company. Through its GI Pathology, D-PATH, OncoMetrix, Bostwick Laboratories and Women’s Health Laboratories brands, Poplar Healthcare provides specialized laboratory testing services to a nationwide client base of gastroenterologists, dermatologists, oncologists, urologists, gynecologists and their patients.
We started working with Poplar Healthcare in 2006 when it was just GI Pathology. They needed us to create a brand look and feel that could apply to all marketing collateral. As the company grew, Poplar Healthcare was created as the parent to all of the 5 divisions. As the company expanded and evolved, we needed to create logos, color pallets and specific brand identities for each division.
We created an identity system that reflects their business, connects to their target audience and incorporates the Poplar Healthcare name across all 5 divisions. Each division now has its own look and feel. We kept a cohesive brand by utilizing the same colors across all divisions, with the addition of a complimentary color specific to each brand.