CASE STUDY

HMG Strategy

This case study highlights our ability to leverage existing brand assets while expanding and enhancing marketing collateral to support business growth.

THE CHALLENGE

HMG Strategy, a well-established company, required an expansion of their marketing collateral to support their growth and reinforce their brand presence. Despite having a strong foundation, they needed my expertise to create a diverse range of marketing materials that would resonate with their audience and effectively communicate their value proposition. Additionally, they needed professionally designed white papers and research reports for their clients, either branded to HMG Strategy or tailored to the specific company’s brand.

THE SOLUTION

Marketing Collateral Expansion

Working closely with the HMG Strategy team, we identified the key areas where their marketing collateral needed enhancement. We developed a comprehensive suite of materials, including:

  • Brochures and Flyers: Designed to highlight HMG Strategy’s services and upcoming events, these pieces were visually engaging and informative, ensuring they captured the attention of potential clients and partners.
  • Event Materials: Created eye-catching banners, signage, and handouts for their numerous events, enhancing the overall attendee experience and reinforcing brand identity.
  • Email Campaigns: Designed templates for their email campaigns that maintained brand consistency and effectively communicated their messages.

White Papers and Research Reports

To support HMG Strategy’s thought leadership and provide valuable insights to their clients, we designed numerous white papers and research reports. These documents were meticulously crafted to ensure clarity, professionalism, and brand alignment. Depending on the project, the documents were either branded to HMG Strategy or customized to reflect the specific company’s brand. This included:

  • Custom Branded Reports: Tailored reports that adhered to the branding guidelines of various clients, ensuring a seamless integration with their existing marketing materials.
  • HMG Strategy Branded Documents: Consistently branded white papers and reports that reinforced HMG Strategy’s position as a leader in their industry.

THE OUTCOME

Our collaboration has resulted in a robust and visually cohesive set of marketing materials that have significantly contributed to HMG Strategy’s ongoing success:

  • Enhanced Brand Presence: The expanded suite of marketing collateral has strengthened HMG Strategy’s brand presence, making them more recognizable and impactful in the market.
  • Professionalism and Consistency: The professionally designed white papers and research reports have elevated the company’s thought leadership and provided their clients with valuable, well-branded resources.
  • Increased Engagement: The improved event materials and email campaigns have led to higher engagement rates, contributing to the success of their events and initiatives.

By delivering high-quality, branded materials, we have helped HMG Strategy solidify their market position and effectively communicate their value to both clients and partners.

Client Since:
  • 2016
Our Services:
  • Brand Support
  • Print Design
  • Logo Design
  • Email Marketing
  • Infographics
  • Marketing Collateral
About HMG Strategy
  • HMG Strategy is the world's leading digital platform for connecting technology executives to reimagine the enterprise and reshape the business world. Their regional and virtual CIO and CISO Executive Leadership Series, authored books, and Digital Resource Center deliver unique, peer-driven research from CIOs, CISOs, CTOs and technology executives on leadership, innovation, transformation, and career ascent. The HMG Strategy global network consists of over 400,000 senior IT executives, industry experts and world-class thought leaders.
  • hmgstrategy.com
VN Creative is a professional agency that does top-notch design work for our company. They always turn work around quickly and are extremely responsive to any style requests or edits we may have. They are an absolute pleasure to work with and I highly recommend them to any organization that’s looking for a world-class agency.

Tom Hoffman, Senior Research Director, HMG Strategy

Our Mission.

Create powerful ideas that allow our clients’ brands to become unique and irreplaceable through visual brand identities and digital design.

Let's Connect.

181 N. Church Road
Sparta, NJ 07871
(203) 981-4484
hello@vncreative.com

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