THE CHALLENGE
Custom Booklet and Scientific Poster
EuroImmun’s Scientific Affairs department required a robust ‘Guide to Antinuclear Antibody Testing by Indirect Immunofluorescence’ booklet for lab personnel. The booklet needed to withstand lab conditions, including being waterproof, durable for heavy use, and portable in lab coat pockets. Additionally, it had to accommodate 2 business cards and a custom-sized poster folded into a back pocket, with custom tabs and fold-out pages for enhanced usability.
Marketing Collateral
The marketing team at EuroImmun sought to redesign outdated brochures to better align with their target demographics and showcase their core capabilities effectively.
THE SOLUTION
Custom Booklet and Scientific Poster
- Developed a custom booklet designed to fit seamlessly into lab coat pockets, wire-o bound for easy viewing on lab tables.
- Laminated the booklet for durability against liquids and included a folded poster summarizing its contents.
- Implemented custom tabs and fold-out pages to enhance user navigation and information accessibility.
- Received positive feedback from stakeholders for its practicality and functionality in laboratory settings.
Marketing Collateral
- Designed custom illustrated icons representing EuroImmun’s 6 core capabilities.
- Integrated these icons into newly branded brochures with a refreshed look and updated color palette.
- Enhanced the visual appeal and informational clarity of the brochures to better resonate with target audiences.
THE OUTCOME
Enhanced Usability and Reception
- The custom booklet’s practical design and durability improved accessibility and usability in lab environments.
- Positive stakeholder feedback underscored its effectiveness in facilitating Antinuclear Antibody Testing procedures.
- Brochure redesigns effectively communicated EuroImmun’s capabilities, enhancing brand perception and engagement.
By creating a durable and user-friendly booklet and revitalizing marketing collateral, we have supported EuroImmun in enhancing operational efficiency and engaging effectively with their target audience.
Client Since:
- 2019
Our Services:
- Print Design
- Brand Strategy
- Custom Illustration / Icons
About EuroImmun US
- EUROIMMUN US, Inc., a subsidiary of EUROIMMUN, is a world leader in the field of medical diagnostics. EUROIMMUN established itself as an industry innovator with its unique IFA BIOCHIP Mosaic technology and has successfully introduced new technologies such as ELISA, Western & Immunoblot assays since its inception in 1987. The company’s global success is attributed to its strategic product development in which designer antigens, as well as patented and licensed technologies, play an important role. EUROIMMUN is consistently expanding its product offerings with new assays to aid in the detection of antibodies associated with autoimmune and infectious diseases.
- euroimmun.us.com
EUROIMMUN US would like to write this testimonial for a very fruitful and enjoyable experience working with VN Creative, to create our “Laboratory Guide for ANA Testing”. I was tasked with reaching out to a graphic designer who could take our Scientific team’s ideas and inputs and develop them into a Customer Guide that could be shared with our customers and the scientific community, at large, working in the field of Rheumatology.During our first meeting with Vicki, we detailed our vision and ideas for this booklet and provided her with the necessary content and graphics. We exchanged ideas around our preferences for the material to be produced with the aim of making the booklet visually appealing to our customers. Vicki ensured us that she received all the content and ideas and made us feel at ease from the very beginning. Within a matter of days, she took our content and came up with a draft for the booklet. She was quick, thorough and very detail-oriented and had absorbed our rough ideas and turned it into a draft that was visually appealing and fulfilled all our needs to be scientifically relevant.
Along the way, she provided us with suggestions on colors, paper material among others, that we could go with. Thereafter, we did a couple of minor design modifications, that Vicki so graciously accommodated even up to the last minute. She was prompt with her responses and respected our timelines. Within weeks of our initial meeting we were ready to print. The final product said it all; it was exactly what we had asked for, in terms of content, design, quality, pricing, etc.
Vicki made the entire process seem so effortless and delivered a product that was well appreciated by my team and our customers. Without hesitation, I would recommend Vicki and her team for design projects.
