CASE STUDY

MicroPathID

(A product of Poplar Healthcare)
Client:
  • MicroPath ID
    A product of Poplar Healthcare
Client Since:
  • 2006
Our Services:
  • Web Design
  • Web Development
  • UI/UX Design
  • Brand Identity
  • Print Design
About MicroPath ID
  • MicroPathID (Microbiome Pathogen Identification) is a highly multiplexed PCR technology that provides accurate detection of bacterial, viral and fungal pathogens affecting human health, along with testing for up to 36 genes that confer antibiotic resistance across 10 drug classes.
  • micropathid.info

THE CHALLENGE

Poplar Healthcare was launching a new product that would be available through a few of their 5 division.  They needed a logo, marketing collateral and a new, stand-alone website to showcase this new service.

THE SOLUTION

We designed a new logo that fit in with their current brand as well as a number of pieces of marketing collateral for some of the divisions. Using WordPress, we created a fully responsive, user friendly website that customers can utilize to learn everything about Poplar Healthcare’s new MicroPathID service. Each page outlines, in detail, what each panel does and links you back to the main division website for more information.

Our Mission.

Create powerful ideas that allow our clients’ brands to become unique and irreplaceable through visual brand identities and digital design.

Let's Connect.

62 Rea Avenue
Midland Park, NJ 07432
(203) 981-4484
hello@vncreative.com

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