MicroPathID

Poplar Healthcare needed to introduce MicroPathID, a new service available through several of its divisions. They required a cohesive branding strategy, including a new logo and marketing materials, as well as a stand-alone website to effectively showcase the capabilities of MicroPathID.

To address these challenges, we implemented a comprehensive strategy focusing on branding and digital presence:

Logo Design

• Designed a new logo for MicroPathID that aligned seamlessly with the existing Poplar Healthcare brand.
• Ensured the logo conveyed the innovative and professional nature of the MicroPathID service.

Marketing Collateral

• Created various pieces of marketing collateral tailored for different divisions within Poplar Healthcare.
• Developed cohesive designs that highlighted the unique features and benefits of MicroPathID.

Website Development

• Built a fully responsive, user-friendly website using WordPress to serve as the central hub for MicroPathID information.
• Designed each page to detail the functionalities of MicroPathID panels, with clear navigation and links back to division-specific websites for further information.

The implementation of a robust branding strategy and digital solutions for MicroPathID resulted in a successful launch within Poplar Healthcare’s divisions. The new logo and marketing collateral effectively communicated the value and capabilities of MicroPathID, enhancing its visibility and appeal to healthcare professionals. The responsive website provided a comprehensive resource for customers to learn about MicroPathID’s services, driving engagement and supporting Poplar Healthcare’s mission to deliver innovative diagnostic solutions.