THE CHALLENGE
Oosting Construction, a family-owned business, approached us with the need to create a cohesive and impactful brand identity. They required a fresh new logo that would be applied consistently across all aspects of their business, including corporate literature, signage, company vehicles, and staff clothing. The goal was to develop a recognizable and professional brand that would enhance their presence in the market.
THE SOLUTION
Logo Design and Brand Development
We collaborated closely with the owner, Rudi, to design a distinctive logo that would stand out in every application. The logo was crafted to reflect the company’s values and expertise, ensuring it resonated with their target audience.
Corporate Identity Package
We extended the new brand across a comprehensive corporate identity package, including:
- Letterhead and Envelopes: Professionally designed stationery that reinforces the brand’s professionalism and consistency.
- Business Cards: Eye-catching business cards that make a memorable impression.
- Social Media Platforms: Updated profiles and graphics to maintain brand coherence online.
Vehicle and Trailer Wraps
We designed visually striking truck and trailer wraps to ensure that Oosting Construction’s brand was prominently displayed on the road. These wraps were created to attract attention and convey the company’s professionalism and reliability.
Merchandise
To further extend the brand’s reach, we designed a range of merchandise, including hats and shirts, for the employees. This not only unified the team under a single brand identity but also served as mobile advertising, promoting the brand wherever the employees went.
THE OUTCOME
The result of our comprehensive branding efforts was a completely overhauled and cohesive presence for Oosting Construction. The new brand identity effectively communicated their professionalism and commitment to quality, making a strong impression on both current and potential clients.
- Increased Brand Recognition: The distinctive logo and cohesive branding across all materials have significantly increased brand recognition, making Oosting Construction easily identifiable.
- Professional Image: The professional and consistent application of the brand across all touchpoints has enhanced the company’s image, contributing to greater trust and credibility in the market.
- Visibility and Promotion: The truck and trailer wraps, along with branded merchandise, have provided continuous visibility and promotion, helping to attract new business opportunities.
Client Since:
- 2019
Our Services:
- Brand Identity
- Print Design
About Oosting Construction
- Oosting Construction started in 1981 and established itself as one of the premier masonry businesses in Midland Park, NJ. Since then, it’s expanded to include services such as project management, home renovation, historic restoration and property development.
- oostingconstruction.com